CDK Global and CarGurus Partner to Provide Powerful Marketing Solutions To Dealers
HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--Oct. 4, 2017--
CDK Global (Nasdaq: CDK), a leading digital marketing solutions
provider, today announced a strategic relationship with CarGurus, a
leading online automotive marketplace. Through this collaboration,
dealers using CDK websites will gain exposure for their inventory on
CarGurus.com as well as high quality leads from CarGurus shoppers. In
addition, CDK will leverage CarGurus’ anonymized, aggregated data in its
suite of automotive digital marketing personalization solutions to
enhance CDK’s ability to create personalized shopping experiences and
cross-site consumer behavior attribution.
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This integration allows dealers to have a more comprehensive
understanding of anonymous in-market consumer behavior across the CDK
website eco-system, the CarGurus.com website, and manufacturer, regional
and group websites. Car dealers with CDK websites will now be able to
precisely target personalized content on their own websites to
interested shoppers who previously visited CarGurus – even if they never
looked at a specific car on the dealer’s site.
“We are excited to be able to offer our dealers more leads and more
inventory exposure through CarGurus based on our new integration,”
stated Max Steckler, Product Officer - Consumer Facing Products for CDK
Global. “The CDK Customer Cloud becomes that much more powerful in being
able to deliver more targeted and personalized messaging with the
addition of CarGurus data.”
CarGurus uses proprietary technology and innovative data analytics to
help shoppers search more than 5 million car listings and quickly
identify great deals from top-rated dealers in their local areas.
CarGurus.com now attracts more than 23 million monthly unique visitors
in the US, positioning CDK dealers to reach a significant audience of
“Car shoppers rely on CarGurus for transparency and validation, and we
are excited to be working closely with CDK Global to enhance that
experience,” stated Marty Blue, senior vice president of business
development at CarGurus. “Through our relationship with CDK Global,
we’re able to unleash even more power to assist shoppers and drive
dealers’ business results.”
As an approved participant in the CDK Global Partner Program, CarGurus
reporting will be integrated into the CDK Dealer Command Center. Dealers
can expect the integrated solutions to be available in early October.
For more information about CDK digital solutions for auto dealerships,
please visit: http://www.cdkglobal.com/solutions/digital-marketing.
About the CDK Global Partner Program
The CDK Partner Program now numbers 300 partner companies that together
offer more than 400 unique applications auto dealers can use to run
their businesses. The CDK Partner Program provides data, workflow and
website integration to a wide range of third parties, OEMs and dealers.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a
leading global provider of integrated information technology and digital
marketing solutions to the automotive retail and adjacent industries.
Focused on enabling end-to-end automotive commerce, CDK Global provides
solutions to dealers in more than 100 countries around the world,
serving approximately 28,000 retail locations and most automotive
manufacturers. CDK solutions automate and integrate all parts of the
dealership and buying process from targeted digital advertising and
marketing campaigns to the sale, financing, insuring, parts supply,
repair and maintenance of vehicles. Visit cdkglobal.com.
Founded in 2006 by Langley Steinert, co-founder of TripAdvisor, CarGurus
is a leading online automotive marketplace, focused on bringing trust
and transparency to the car research and shopping process. CarGurus uses
technology and innovative data analysis to help shoppers search more
than 5 million car listings in the U.S. and quickly identify great deals
from top-rated dealers in their local area. Today, www.cargurus.com
serves more than 23 million unique monthly users and more than 23,000
subscribing dealers. CarGurus also operates websites in the United
Kingdom, Canada and Germany.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171004005214/en/
Source: CDK Global