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CDK Global Commits to PCG Google Analytics Specification for Automotive Dealers

HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--Nov. 3, 2017-- CDK Global (Nasdaq: CDK), a leading integrated information technology and digital marketing solutions provider, today announced that CDK websites will support the specification for Google Analytics (GA) that PCG Companies, an automotive data analytics and consultancy firm, published for automotive dealers in 2016. By supporting this open standard for GA events and goals, CDK dealers and dealer groups can independently review their website and marketing performance data.

The PCG specification empowers dealer groups to have a standardized set of measurement metrics across diverse website platforms. CDK joins a growing list of companies that have publicly endorsed and implemented the PCG specification in an effort to create greater transparency and to help dealers increase their Return on Ad Spend (ROAS) from their marketing partners. Implementation of the PCG specification will be based on the CDK website data layer – a W3C specification for the uniform presentation of website data, which CDK supports with our responsive website platform.

“We are excited to offer our dealers a standardized implementation of Google Analytics,” said Max Steckler, product officer, consumer-facing products, CDK Global. “The demand for GA support from customers continues to grow, so it is the right time to meet that need and support this open standard. By leveraging the PCG specifications, our enterprise clients will be able to more easily compare the performance of our latest website technology and marketing solutions in their multi-vendor eco-system.”

PCG created the open standard for Google Analytics in an effort to unify the vendor community that serves automotive retailers. Until now, dealers did not have the data to fully leverage the independent reporting that Google Analytics provides to inspect marketing and merchandising investments. This is the second specification that PCG has published that has gained widespread support from the automotive vendor community.

“By supporting a standardized implementation of Google Analytics, CDK demonstrates its willingness to increase data transparency with its clients. The PCG specification will allow dealers to more consistently document website conversions and engagement to improve marketing outcomes,” stated Brian Pasch, Founder of PCG Companies. “The support of the specification will also allow CDK clients to immediately leverage the independent data insights and traffic quality metrics in VistaDash, our popular Business Intelligence (BI) cloud software.”

Interested dealers should contact CDK to upgrade their current Google Analytics implementation to comply with the PCG specifications, which will be available by the end of November.

About CDK Global

With more than $2 billion in revenues, CDK Global (NASDAQ: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit

About PCG Companies

Founded in 2005 by Brian Pasch, PCG Companies is a leading automotive consultancy and analytics firm serving the automotive industry. PCG Companies is a recognized leader in Tier 3 automotive marketing education through their hosted conferences, books, and online training courses. The fastest growing division of the company is VistaDash, a trusted cloud-based data reporting and analytics platform which fuels marketing insights for single point and multi-store dealer groups. (

Source: CDK Global

CDK Global
Roxanne Pipitone
Rob Duda
PCG Companies
Carrie Pasch