CDK Global Launches Fortellis Automotive Commerce Exchange™ Platform
The Industry’s Premiere Platform Technology Poised to Revolutionize Automotive Commerce
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180322005173/en/
Shopper expectations are changing rapidly, and in some cases, purchasing and servicing vehicles lacks a real connection between online and in-store experiences. Dealer productivity has stalled because technology solutions do not work across providers, which hinders dealer efficiency and the ability to deliver a seamless customer experience or create new ones quickly. Technology that was designed to make the industry more efficient has, in many ways, caused things to become more complicated and expensive to manage.
“We recognized that our industry is ready for an entirely new and
collaborative approach to address the major roadblocks that are impeding
innovation that leads to better customer experiences,” said
At its core, Fortellis is about enabling connections and building communities. Many innovations and services are being created today, but there is no universal way to connect them into dealer workflows or with each other to create entirely new experiences. Fortellis allows publishers of advanced solutions and consumers of those solutions to come together in a collaborative community to work better, faster and smarter.
“When we look at all the systems and tools that dealers need to keep up
with the changing marketplace, there is no easy way to weave together
new solutions without a significant amount of custom development and
The Fortellis platform allows for easy integration of capabilities to increase sales, operational efficiency and profitability for dealers and OEMs. Software developers can offer customers new solutions in a secure e-commerce environment. Dealers can find new solutions and connect them with others to develop unique and custom experiences that provide new efficiencies.
A Unique Developer Network Drives Innovation
The Fortellis Developer Network, as part of the Fortellis Automotive Commerce Exchange, is designed to allow developers, dealers and OEMs from all over the world to design, build and publish solutions. These solutions can be developed through available application programming interfaces (APIs). These API building blocks are adaptive and interchangeable, making them useful for building new solutions quickly and with high levels of reliability. Developers can also provide their own APIs to the network for others to use. In time, this combination of existing and newly developed APIs will become extensive, increasing the possibilities and connections exponentially.
The Developer Network today includes several standardized APIs that span a variety of workflows to improve efficiency and productivity for dealers. While the initial launch of Fortellis will include APIs focused on Service and Sales, over time, additional APIs created by Fortellis users across the industry and beyond will be added to support all critical workflows in the dealership. Visit developer.fortellis.io for additional details on available APIs.
A Marketplace of Solutions
Today’s automotive retail technology buyers expect to find, buy and manage the software they need in the cloud. With Fortellis Marketplace, automotive retail technology providers can easily sell their integrated product or services. Fortellis Marketplace simplifies complex aspects of selling technology products by providing automated billing, provisioning, and subscription management. It offers the speed to market, low cost, and ability to scale that technology providers appreciate. Developers can make their solutions available to a wider, eager audience, and OEMs can deliver an improved brand experience across the industry.
“As we continue to listen, research and develop, we are confident that
the most transparent and effective way for the industry to advance is to
create a hub of possibility,” said
Experience Fortellis at the LVCC Central Hall, Booth #2216 during NADA
About Fortellis Automotive Commerce Exchange™ Platform
Fortellis is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform—with its Developer Network and Marketplace--connects software developers, OEMs and dealers so they can create new and unique experiences efficiently and seamlessly. Visit fortellis.io to learn more.
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