CDK Global Partners with ActivEngage, Inc. to Roll Out Dynamic Retailing Platform
CDK brings the power of the showroom to dealer websites
“The integration of Concierge Chat into our Next Gen websites further
builds upon the fully responsive platform we’ve developed to allow
dealers to connect with their customers no matter how they shop,” said
CDK Next Gen Websites provide a mobile-first experience with modern, cutting-edge designs across platforms and devices, speed and efficiency, and better SEO performance. In addition, they adapt to target audiences through personalized experiences, and integrate with state-of-the-art engagement and conversion tools that aid in bridging the online and in-store experiences.
The deep integration of Concierge Chat with the CDK platform will allow its customers to use ActivEngage’s professionally managed chat service to drive qualified sales opportunities into the dealership. Other notable features of Concierge Chat include:
- Behavioral Technology – Concierge Chat launches a tailored initial message based on the visitor's current vehicle page to prompt a chat conversation.
- Inventory Sharing – If a customer asks for a specific model, the chat representative can share matching vehicle pages directly within the chat panel.
- Audience Intent – Data mining technology helps chat representatives understand where shoppers are in the buying process, allowing them to guide conversations effectively.
Connected Store– Chat representatives can push shoppers to Connected Storeand walk them through personalized payment options, saving time in-store.
- Seamless Integration – Data flows quickly and seamlessly to the dealer’s CRM, resulting in a better, faster, and more accurate customer experience.
“CDK Global recognizes the power of giving consumers the opportunity to
interact with dealers in real time via messaging solutions like chat,
text, or social media,” said
ActivEngage participates in the CDK Global Partner Program, which
launched in 2016 with the goal of enabling end-to-end automotive
commerce via an open platform integrating capabilities to increase
sales, operational efficiency, and profitability for dealers. To date,
For more information, please visit: http://www.cdkglobal.com/solutions/digital-marketing.
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