CDK to Offer Dealers a More Open and Inclusive DMS Platform
- CDK Global's International business unveils plans to evolve its dealer management system platform to enable dealers to utilise selected third-party business management tools
- New investment builds on existing vehicle manufacturer integrations, allowing CDK customers to achieve greater efficiency and profitability
- New product development program that leverages global R&D resources will mean retailers can benefit from continuous product enhancements in a rapidly evolving auto retail market
The new move coincides with the launch of a rapid product development programme, which will enable CDK to deliver new innovations to global markets. This approach will see CDK research and development teams work more closely with retailers, partners and consumers to identify issues, explore new efficiencies and develop new products and services. Examples of recent innovations include integration between CitNow, a video capture product to increase transparency and trust in the aftersales process and the DMS, but also new products such as
Through its existing partnership programmes with manufacturers, CDK has already developed and released a proven suite of interfaces that allow access to multiple-systems and network-wide information within its integrated Autoline Drive DMS software.
The two-way sharing of vehicle and other data between retailers and vehicle manufacturers is an industry-first that has the potential to free-up thousands of hours for dealership staff and improve the customer experience. For example, a short code can be generated from a selected manufacturer's online car configurator, using factory build data for exact specifications, which can then be used in dealership processes and throughout the ownership cycle.
Now, as part of CDK's product evolution programme, retailers will have the option of integrating partner applications with the core DMS platform. Whether it is a vehicle manufacturer-mandated showroom system, dedicated CRM software or a marketing tool, CDK's new approach will enable selected systems to integrate with the DMS platform and communicate with each other.
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