CDK Global to Acquire Insurance Technology Platform Salty Dot, Inc.
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Salty’s technology will further expand CDK’s suite of digital offerings and grow its total addressable market beyond the digitization of traditional dealer workflows. This new capability will also enable dealers to create a new, recurring revenue stream from within the
“In a time of significant retail disruption, CDK is focused on helping dealers and manufacturers meet the evolving demand for simple and convenient retail experiences,” said
Salty’s insurance platform uses cutting-edge technology to build a customized, competitive and bindable insurance quote through its top-rated carrier network. Through a seamless integration with the dealer management system (DMS), the car buyer receives a text message during their purchase process with a link to a quick and easy form. Salty’s platform—driven by artificial intelligence—then selects the carrier and personalized policy based on their answers and presents it to them digitally within minutes.
“I am proud of the work the Salty team has done in creating a digital experience that gives consumers a seamless way to buy insurance when it's most relevant to them—during the car-buying process,” said
Salty is licensed in all 50 states and is available to all dealers nationwide—not just those that use CDK’s DMS or customer relationship management (CRM) system.
Salty is an early stage product with rapid long-term growth potential but will not impact CDK’s current fiscal 2022 guidance.
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