CDK Global Introduces New Pricing Structure With its Customer Rewards Program
CDK Customer Rewards Program will provide customers with a transformative pricing model through escalating incentives, while also reducing third-party fees
The Customer Rewards Program provides dealers with more consistent pricing through escalating incentives, including upfront and monthly discounts and quarterly rebates that are tied to the ‘rewards’ level that a customer achieves. CDK is also waiving certain third-party data access fees on behalf of participants within the Customer Rewards Program. While some data access fees will be waived within the Program, CDK is not altering its data access offerings or support levels. This benefit further enhances its commitment to openness through secure integrations with CDK systems through its extensive Partner Program.
“The introduction of the Customer Rewards Program underscores our commitment to providing an industry-leading DMS platform that delivers value-added experiences for our customers, simplifies and better aligns our pricing model for the CDK applications our customers use and fosters continued innovation through our open marketplace for third-party applications,” said
In addition to economic benefits, the CDK Customer Rewards Program also allows for more transparent contracting and billing. Program incentives are clearly identified in the contract and monthly invoice. As CDK continues to roll out its new invoice to customers, dealers in the Program will begin to see discounts and rewards clearly summarized on their bill.
“I’m happy to see CDK taking care of their loyal customers by introducing this great program,” commented
The CDK Customer Rewards Program is available to new customers and current customers under contract renewal. As a points-based program, participants achieve one of four levels based on the number of applicable CDK solutions that are included within their contract.
Dealers can learn more by visiting the
CDK Global Media Contact:
Senior Director, Global Corporate Communications