CDK Global https://investors.cdkglobal.com/ en Time to Roll Out Summer Sales and Service Campaigns https://investors.cdkglobal.com/insights/time-roll-out-summer-sales-and-service-campaigns <span>Time to Roll Out Summer Sales and Service Campaigns</span> <span><span lang="" about="/user/26" typeof="schema:Person" property="schema:name" datatype="">gaillardc</span></span> <span>Thu, 06/13/2024 - 09:56</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-06/Summer%20Servicesalesblog.jpeg" width="624" height="320" alt="Time to Roll Out Summer Sales and Service Campaigns." typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Whether you consider summer starting on Memorial Day, the last day of school, or the official start on June 20, it starts at dealerships much sooner. Millions of families are planning their vacations, and according to experts at The Vacationer, nearly <a href="https://thevacationer.com/summer-travel-survey-2022/">80% of people</a> say they’re planning a road trip this summer. Memorial Day road travel was the busiest in 20 years according to AAA.</p> <p>For dealers, this presents increased opportunities for vehicle sales, service and, of course, revenue. It also means that it’s time to roll out your summer Sales and Service marketing campaigns.</p> <h2>Promote Inventory and Incentives</h2> <p>The vehicles and deals are back in America’s new car showrooms. With retail inventory growing, automakers are spending more on incentives to help mitigate higher interest rates and new vehicle prices. This is good news for road-trippers who want to upgrade their rides this year.</p> <p>Despite anxiety over the economy, Americans are still spending. May’s new car sales were the highest in 10 months with an annual selling rate (SAAR) breaching 16 million vehicles.</p> <p>And now that Sales staff don’t have to spend their time searching for inventory, they have time to follow up on inactive leads, equity mine and promote vehicle specials. Maximize results with targeted lists, multichannel strategies and personalized follow-up.</p> <h2>Stick With Proven Summer Service Campaigns but With a Twist</h2> <p>The top-performing summer Service campaigns are the same ones dealerships have probably been doing for years now. Namely, oil changes, multipoint inspections, AC checks and radiator/coolant flushes.</p> <p>As you’re planning these campaigns, remember that most people aren’t mechanics. Many have no idea what services should be performed to make sure they don’t end up broken down on the side of the road with a back seat full of cranky kids. Talk about a road-trip buzzkill.</p> <p>Include language that helps educate consumers about the “why” and the “how often,” in addition to the “what.” Emphasize safety, convenience and the fun of heading out without worries over car troubles.</p> <h2>And Now for the “Twist”</h2> <p>Summer services haven’t changed but how to market them should. Experiment with different messaging and offers, targeted lists and an omnichannel approach.</p> <p>It’s smart to include a brief explanation about why your shop is a better option than independent repair shops. Coupons and discounts may get some people in bays, but not everyone is a price shopper. Many are value shoppers, as illustrated by a recent <a href="https://www.cdkglobal.com/insights/whats-changed-service-shopper-30">CDK Service Shopper 3.0 survey</a>.</p> <p>We asked over 2,000 service shoppers where they go most often for vehicle service and maintenance and why. Nearly half (43%) picked a dealership as their first choice. Two of the key reasons were knowledgeable service staff (47%) and certified parts (38%).</p> <p>Only franchised dealers can promote unique value propositions like technician factory training and manufacturer parts. Dealerships that promote these advantages and deliver an exceptional customer experience will be on the road to more Service business.</p> <h2>A Word About EVs, Hybrids and Summer Driving</h2> <p>There are more EVs and hybrids on the road today, and if your Service shop is equipped to handle them, it’s a smart decision to market your services to these drivers. While these vehicles are seen as lower-maintenance, they do require upkeep.</p> <p>And perhaps, surprisingly, due to widespread reports of range anxiety, EV owners are taking their cars on longer trips. Our recent <a href="https://www.cdkglobal.com/insights/ev-owners-speak-out-new-study">EV Ownership Lifestyle survey</a> of 300 EV owners found most (88%) took at least one road trip a year in their EV, even though they had to plan trips around available EV charging networks.</p> <p>Some top marketing campaigns for these drivers can include an AC check, tire and wheel alignment to reduce tire wear, and tire replacement if they have already seen excessive wear due to the technology delivering more torque to the wheels.</p> <p>Make the most out of summer Sales and Service opportunities with frequent, targeted campaigns. A new vehicle, or well-maintained older one, provides peace of mind so the only things your customers will have to worry about on their road trips are finding clean bathrooms and the best places to eat.</p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> Thu, 13 Jun 2024 14:56:59 +0000 gaillardc 1521 at https://investors.cdkglobal.com CDK Unveils Inaugural Dealership Workplace Study https://investors.cdkglobal.com/insights/cdk-unveils-inaugural-dealership-workplace-study <span>CDK Unveils Inaugural Dealership Workplace Study</span> <span><span lang="" about="/user/11" typeof="schema:Person" property="schema:name" datatype="">thomasd</span></span> <span>Tue, 06/11/2024 - 12:30</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-06/WorkPlaceBlogimage.jpeg" width="624" height="320" alt="CDK Unveils Inaugural Dealership Workplace Study" typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The automotive retail industry is known for long-held stereotypes about its workers and roles. To say it’s a misunderstood industry is an understatement at best. Nearly 2 million people were employed in the motor vehicle industry over the last 18 years, contributing to this multitrillion-dollar sector’s success, and dealerships are a big part of it.</p> <p>So, we surveyed 300 current dealership employees in the <a href="https://cms.cdkglobal.com/2024_CDK_Workplace_Study">2024 CDK Dealership Workplace Study</a> to understand what level of job satisfaction and enthusiasm they’re experiencing, what motivates them, and what would make them leave. We also talked to 100 former dealership employees for their take on why they left the industry.</p> <p>There are surefire positive takeaways for store leadership, including a job satisfaction rate far higher than the national average. But there are also some signs of alarm around the types of benefits and pay that are missing the mark.</p> <p>The study digs into the likely factors such as benefits and compensation as well as other workplace issues related to expanding skills; diversity, equity and inclusion; and leadership impact, to name a few. It also uncovers which industries former auto retail employees transitioned to when they opted to leave the car lot for good.</p> <p>We share four key takeaways that address ways dealer leaders can shore up a loyal and long-term staff in order to build a successful and profitable business to meet customer needs and expectations that are top of mind for dealer owners everywhere right now.</p> <p><a href="http://cms.cdkglobal.com/2024_CDK_Workplace_Study "><strong>Download the 2024 Dealership Workplace Study white paper</strong></a></p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> <div class="field field--name-field-product-topics field--type-entity-reference field--label-above"> <div class="field__label">Product/Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/196" hreflang="en">Front Office</a></div> </div> </div> Tue, 11 Jun 2024 17:30:09 +0000 thomasd 1516 at https://investors.cdkglobal.com Are EVs Ready for the Summer Road Trip? https://investors.cdkglobal.com/insights/are-evs-ready-summer-road-trip <span>Are EVs Ready for the Summer Road Trip? </span> <span><span lang="" about="/user/26" typeof="schema:Person" property="schema:name" datatype="">gaillardc</span></span> <span>Mon, 05/20/2024 - 08:00</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-04/EV%20Road%20TripBlog.jpg" width="624" height="320" alt="Are E Vs Ready for the Summer Road trip? " typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The all-American pastime of the summer road trip is alive and well. The Transportation Department reported travel rose to over <a href="https://www.reuters.com/world/us/us-driving-hits-new-record-2023-topping-pre-covid-levels-2024-02-08/">3 trillion miles</a> in 2023, setting a new yearly record and topping pre-pandemic levels for the first time. All predictions point to 2024 beating that already sky-high number.</p> <p>The majority of road trips will take place with gas-powered vehicles, but electric vehicles are gaining market share. There are approximately 3 million EVs on the road in the U.S., and although sales have slowed recently, the market is predicted to account for roughly 8% this year in the U.S. This has us wondering: Are EVs up for the all-important road trip?</p> <p>The seemingly endless headlines about EV range anxiety and charging station shortages may influence EV shoppers to believe that hitting the road for a long trip in an EV is a great way to end up stranded on the side of the highway with no help in sight. But what’s the experience of actual EV drivers?</p> <p>In a recent survey, <a href="https://www.cdkglobal.com/insights/ev-owners-speak-out-new-study">The EV Ownership Lifestyle</a>, CDK asked 300 EV owners about road trips and specifically range concerns, worries over lack of charging stations, and the fact that it takes longer to recharge than fill up a gas-powered car. Despite all the nervous clucking in the media, the owners in the study didn’t seem to encounter these concerns.</p> <p>Most owners (88%) took at least one road trip a year in their EV, and nearly a third (32%) took three or more road trips a year. However, owners still seemed to keep a close eye on range.</p> <p>The commonly accepted sweet spot of range for current EVs on the road is between 250 and 300 miles. Most owners (62%) kept their trips to under 500 miles, which likely required only one stop to recharge. Far fewer hit the road for the long haul with only 2% saying they traveled more than 1,500 miles.</p> <p><img alt="The E V Road Trip." data-entity-type="file" data-entity-uuid="851cb087-2c88-4e4a-9404-cbd7154a9fdf" src="/sites/default/files/inline-images/Are%20EVs%20Up%20for%20Road%20Trip%20Blog%20Graphic.png" width="2152" height="1520" loading="lazy" /></p> <h2>The Short Trip Sweet Spot</h2> <p>All signs point to EVs being up to the task of the summer road trip, but there’s no getting around the fact that accessing charging stations isn’t always easy. Drivers must consider range. This is why EVs excel at shorter trips. If you’re just going to the lake or visiting family the next town over, getting there and back on one charge should be a snap.</p> <h2>The Cross-Country Drive</h2> <p>There’s a reason fewer EVs owners go all-out with a cross-country trip. Any way you look at it, the EV road trip isn’t the same as one in a gas car. While traveling in a gas-powered car, few people spend much time thinking about or looking up gas stations along the route in advance. Drivers are confident they’ll encounter plenty of easy-to-spot places to fill up well before they risk running out of gas.</p> <p>In contrast, a long-distance EV trip requires plenty of planning. In our survey, 85% of EV owners had to plan their trips around available EV charging networks. Almost the same number (80%) made hotel or online rental decisions based on charging availability.</p> <p>Planning a trip based on charging can add time to routes. While nearly a third (32%) said an EV didn’t add time to their road trip, a similar number (29%) said it added two hours or more.</p> <p>Longer trips require more time thinking about the next charge, searching online for charging stations, and waiting for the car to charge.</p> <h2>How Customers Can Get the Most out of an EV Road Trip</h2> <p>The key to an enjoyable EV road trip is planning. If customers are interested in an EV and have questions, you can start with the following tips to ease their minds.</p> <ul><li><strong>Maximize range.</strong> Minimize battery use by laying off the heating and AC whenever possible and go easy on the accelerator to help extend range.</li> <li><strong>Double-duty charge stops. </strong>Plan charging stops around activities or meal breaks. Many charging stations are located in shopping centers and near restaurants so combine charging with a meal break or supply run.</li> <li><strong>Map it out.</strong> Locate public charging stations before hitting the road with apps like PlugShare and ChargePoint.</li> <li><strong>Stay at EV-friendly locations.</strong> Many hotels offer EV charging as an amenity but read reviews if possible to find out how crowded they might be. Vacation rentals via popular apps like VRBO or Airbnb are another way to ensure charging is available at your destination.</li> </ul><p>As summer heats up, rest assured that EVs are up to the task of the all-important road trip. As long as drivers plan ahead for charging stations and budget enough time to charge, the summer road trip can be electric.</p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> Mon, 20 May 2024 13:00:00 +0000 gaillardc 1431 at https://investors.cdkglobal.com What Dealers Say About the EV Transition https://investors.cdkglobal.com/insights/what-dealers-say-about-ev-transition <span>What Dealers Say About the EV Transition</span> <span><span lang="" about="/user/11" typeof="schema:Person" property="schema:name" datatype="">thomasd</span></span> <span>Mon, 05/06/2024 - 13:12</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-05/EV_Dealer_WP_Blog2.jpg" width="624" height="320" alt="What Dealers Say About the EV Transition" typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing a new class of vehicles that many consumers have never driven and show little interest in.</p> <p>CDK has covered the state of the EV landscape from the EV shopper, the ownership experience and the impact on dealership service in three studies over the past year.</p> <p>Our fourth and final installment in this series focuses on feedback dealer leadership from every corner of the country whether they’re rural, suburban or urban to understand their perspective as EV sales have begun to stagnate. They share how optimistic they are about the future, the impact on their bottom line and how fast they’re moving to fully support EV sales and service.</p> <p>The <a href="https://cms.cdkglobal.com/Dealers_Face_EV_Transition">Dealers Face the EV Transition</a> white paper also looks at all these findings through the lens of geography. That’s because where a store sits can dramatically impact the EV equation. The attitudes found along the Pacific don’t mirror those around the Great Lakes or the Gulf Coast and this research uncovers where there may be more optimism than expected.</p> <p><a href="https://cms.cdkglobal.com/Dealers_Face_EV_Transition"><strong>Download the Dealers Face the EV Transition white paper</strong></a></p> <p><strong>Read More EV Research</strong><br /><a href="https://www.cdkglobal.com/insights/ev-confusion-carries">EV Confusion Carries On</a><br /><a href="https://www.cdkglobal.com/insights/ev-service-today-and-tomorrow">EV Service: Today and Tomorrow</a><br /><a href="https://www.cdkglobal.com/insights/ev-owners-speak-out-new-study">The EV Ownership Lifestyle</a></p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> Mon, 06 May 2024 18:12:04 +0000 thomasd 1471 at https://investors.cdkglobal.com Three Dealership Accounting Woes and Fixes https://investors.cdkglobal.com/dealership-accounting-woes-and-fixes <span>Three Dealership Accounting Woes and Fixes</span> <span><span lang="" about="/user/26" typeof="schema:Person" property="schema:name" datatype="">gaillardc</span></span> <span>Mon, 05/06/2024 - 08:00</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-04/AccountingWoesBlog.jpg" width="624" height="320" alt="Three Dealership Accounting Woes and Fixes." typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance of accurate numbers to chart a course to survival and success.</p> <p>It’s harder than ever to find qualified hires capable of handling today’s accounting software and reporting requirements. Then there’s the growing complexity of managing costs, accounts payable, accounts receivable, P&amp;Ls and balance sheets.</p> <p>Finally, skyrocketing rates of cyberattacks against financial data can’t be ignored. It’s never been more important to protect your dealership and your customers from data thieves.</p> <p>The good news is that dealership accounting woes can be fixed. With the helping hand of new technologies and strategic tactics, dealers can shore up their accounting practices to drive growth, profitability and security.</p> <h2>Woe: Lack of Experienced Dealership Accountants</h2> <p>A significant problem facing many car dealerships is hiring experienced Accountants. And it’s not just the automotive industry. A lack of accounting professionals is a real problem across the board.</p> <p>Significantly fewer students are selecting accounting as a major. The <a href="https://www.cpajournal.com/2023/12/01/the-accounting-profession-is-in-crisis/">CPA Journal</a> reports a 7% decrease from 2021 to 2022 in the number of candidates taking the CPA exam. At the same time, an eye-popping <a href="https://www.thetaxadviser.com/issues/2023/mar/from-boomers-to-zoomers-transitioning-clients-for-retirement.html#:~:text=Almost%2075%25%20of%20the%20CPA,changing%20technology%20and%20tax%20legislation.">75% of the CPA workforce</a> across the country hit the retirement age in 2020.</p> <p>With the droves of baby boomers leaving the profession and fewer graduates to take their places, it’s likely that many dealerships won’t be able to find and hire experienced accounting professionals, let alone someone with dealership experience.</p> <h2>Fix: Look to Technology Rather Than People</h2> <p>With the right technology solutions in place, a lack of experience doesn’t have to be a deal breaker. New solutions with advanced technology routinely hit the market to help those in accounting roles keep accurate books and stay on top of reporting. The near-term future of dealership accounting software will be characterized by solutions that are easy to learn, user-friendly, scalable and secure.</p> <p>Tools powered by AI are also emerging to remove the burden of the more time-consuming tasks, like reconciliations and ledger work, so staff can focus on value-add activities like financial analysis and planning the future and not calculating the past. This makes the role more appealing for job seekers and also increases operational efficiency.</p> <h2>Woe: Rising Cybersecurity Attacks on Accounting and Financial Data</h2> <p>Nobody questions how the internet and advanced software programs have improved efficiency and accuracy in accounting, but technology advances put data on the radar for cybercriminals.</p> <p>A <a href="https://insightfulaccountant.com/in-the-news/people-and-business/cyber-attacks-expected-to-target-accounting-data-in-2023/#:~:text=According%20to%20Deloitte's%20%22Cyber's%20Growing,increase%20in%20the%20year%20ahead.">2023 Deloitte Center for Controllership poll</a> found nearly 35% of executives said their organization’s accounting and financial data was targeted by cybercriminals within the past 12 months. And almost half of those polled expect the number and size of attacks to increase.</p> <h2>Fix: Carefully Vet Accounting Solutions for Cybersecurity Features</h2> <p>Not every accounting solution is created equal when it comes to cybersecurity. A careful vetting of accounting software needs to consider validation rules, security practices, data controls, document management and strong audit trails.</p> <p>Also, consider looking for software that enables accounting data to comply with the SAS 70 Type II auditing standard and SOC 2 security standards. These standards developed by the American Institute of Certified Public Accountants are designed to provide a level of rigor that ensures financial data remains secure.</p> <h2>Woe: Growing Complexity of Accounting Reporting</h2> <p>Reporting always makes the list when it comes to accounting woes. It’s a hefty task for a team to regularly navigate the myriad number of reports required to maximize profits,  minimize risk <em>and</em> keep OEMs and lenders happy. Accounting staff also must keep up with ever-changing government and OEM regulations that require new reporting.</p> <p>It doesn’t help that some software makes it difficult to pull specific reports, create customized views, add and delete columns … and the list goes on.</p> <h2>Fix: Leverage Reporting Capabilities Within Your Dealership Software</h2> <p>While CDK is moving beyond the DMS to the Dealership Xperience Foundations Suite, your software — whether the Foundations Suite or traditional DMS — should do the heavy lifting when it comes to reporting. The right solution will make it easy to configure and schedule the reports a dealership needs, in the required format, to control and analyze the business in real time. In addition, CDK’s new Intelligence Suite takes your dealership reporting to the next level.</p> <p>It’s worthwhile to take a deep dive into your DMS reporting capabilities — or lean on the solution vendor — to make sure best practices, tips and tricks, and shortcuts are all being utilized. Many solutions can streamline reporting for accounting professionals, if they know where to look.</p> <p>With too few qualified hires on the market and growing demand for accurate accounting, reporting and data security, dealerships need to leverage technology and new tactics to shore up accounting practices, balance the books, streamline reporting and protect their data.</p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> <div class="field field--name-field-product-topics field--type-entity-reference field--label-above"> <div class="field__label">Product/Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/206" hreflang="en">Back Office</a></div> </div> </div> Mon, 06 May 2024 13:00:15 +0000 gaillardc 1446 at https://investors.cdkglobal.com The Power of Video: Earn Customer Trust and Service Business https://investors.cdkglobal.com/insights/power-video-earn-customer-trust-and-service-business <span>The Power of Video: Earn Customer Trust and Service Business</span> <span><span lang="" about="/user/26" typeof="schema:Person" property="schema:name" datatype="">gaillardc</span></span> <span>Mon, 04/29/2024 - 14:20</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-04/Service%20video.jpg" width="624" height="320" alt="The Power of Video. Earn Customer Trust and Service Business." typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>When you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about the cars they rely on to get them where they need to go every day. No wonder there’s a lot of confusion — and often suspicion — when a customer in for an oil change is presented with a list of additional recommended services. The customer is certainly going to demand an explanation, and that’s where many franchised Service departments are falling behind.</p> <p>In CDK’s recent study, <a href="https://www.cdkglobal.com/insights/whats-changed-service-shopper-30">Service Shopper 3.0</a>, of 2,000 service shoppers, dealers lagged behind independent shops and chains when it came to making repairs understandable and describing service needs. So, what can dealers do to better explain what needs to be done and get more customer approvals? Talk less and show more with videos from certified technicians.</p> <h2><strong>Video Fixes the Communication Chain</strong></h2> <p>It’s hard enough for customers to understand what repairs and services are needed, but it becomes more difficult when the path from Service Technician to customer is a multistep process with diminishing returns.</p> <p>Typically, the technician completes a multipoint inspection, highlights recommended repairs, explains these recommendations to the customer; often the customer will then try to explain them to a second decision-maker or trusted confidante, confusion occurs and recommendations for needed repairs are lost. The customer is dissatisfied with the lack of transparency and the Service department loses revenue.</p> <p>Add video and the dynamic changes completely. The technician’s message — including a personalized walk-through of needed work with a full explanation — can be sent directly to every member of the communication chain. And with no confusion, no loss of information, and much greater potential for higher repair orders.</p> <h2>Video Is a Game Changer</h2> <p>Service videos have the potential to change the customer experience for the better and boost a shop’s bottom line. For example, the service center at Jaguar Land Rover of Cincinnati uses tech videos with every customer. In one year, the department saw a three- to five-hour gain in ROs, a 30% increase in gross profit, and a 20% increase in their Customer Satisfaction Index.</p> <p>According to General Manager Rich Allen, “It changed the face of our business in terms of customer transparency and trust. It’s the closest thing to having a customer walk out into your bay and showing them what needs to be done. It gives value to the money they’re spending and gives them a reason to say ‘yes’ to a repair or service.”</p> <p><script src="https://fast.wistia.com/embed/medias/liccxmeqrb.jsonp" async=""></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async=""></script></p> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><span class="wistia_embed wistia_async_liccxmeqrb popover=true videoFoam=true" style="display:inline-block;height:100%;position:relative;width:100%"> </span></div> </div> <p> </p> <h2>Transparency and Understanding</h2> <p>Video vastly improves transparency and understanding. Customers can watch multiple times to fully absorb the message, share them with a trusted advisor, and refer to specific aspects when asking questions.</p> <p>Without video, customers can’t see what needs to be repaired, must speak to an intermediary rather than hear directly from a technician, and may struggle to recall details accurately when discussing with a partner or friend. This sinks the customer experience, RO dollars and CSI.</p> <h2>Fast Response Times and Busy Bays</h2> <p>Customers are happier when they can watch videos on their own terms and understand exactly what needs to be done, which means they can respond faster. This is good news for service centers because they’re selling a highly perishable item: time. The key to operating more profitably is to keep the bays busy and reduce the downtime of approval waiting.</p> <p>The old adage “a picture is worth a thousand words” certainly applies when a customer is trying to understand what their vehicle needs. Use video to clear up confusion and drive a better service experience. The payoff will be happier customers, higher CSI and more approved service recommendations.</p> </div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> <div class="field field--name-field-product-topics field--type-entity-reference field--label-above"> <div class="field__label">Product/Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/211" hreflang="en">Fixed Operations</a></div> </div> </div> Mon, 29 Apr 2024 19:20:05 +0000 gaillardc 1441 at https://investors.cdkglobal.com Everything You Need to Know About the CDK Dealership Xperience https://investors.cdkglobal.com/insights/everything-you-need-know-about-cdk-dealership-xperience <span>Everything You Need to Know About the CDK Dealership Xperience</span> <span><span lang="" about="/user/26" typeof="schema:Person" property="schema:name" datatype="">gaillardc</span></span> <span>Fri, 04/19/2024 - 16:13</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-04/24-8826_DXP_blogpost_04182024_0.jpg" width="624" height="320" alt="Everything You Need to Know About the C D K Dealership Experience." typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and customer satisfaction. However, despite a somewhat strong current industry focus on customer experience and satisfaction, the most <a href="https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study">recent CDK Friction Points study</a> found 41% of Sales, F&amp;I and Business Development Center Managers say lack of system integrations make it hard to do their jobs efficiently and deliver the faster, easier buying experience today’s customers expect.</p> <p>Too many bolt-on solutions have been a problem in our industry for years. As technology has advanced, the traditional DMS just can’t keep up.</p> <p>So, what do car dealers do? Buy more solutions from more vendors and piecemeal them around the DMS. But these solutions often don’t talk to each other, which leads to broken workflows, frustrated consumers and costs dealerships tens of thousands of dollars a month.</p> <p>It’s time for a whole-new way to work. That’s why CDK created the <a href="https://www.cdkglobal.com/dealership-xperience-platform">CDK Dealership Xperience</a>. Simply put, the CDK Dealership Xperience is a new category of software that unifies workflows across the dealership so that you’re running your operations better while also delivering optimal customer experiences.</p> <p>Learn about the Dealership Xperience, its benefits and how you can use it for your auto dealership.</p> <h2>What’s the Dealership Xperience?</h2> <p>Introduced in August 2023, the Dealership Xperience drives digital transformation for auto dealers. It’s a single, unified platform for all the departments in a dealership. Instead of jumping from system to system with different logins, the platform seamlessly connects dealer and customer experiences to increase efficiency and improve the customer journey. To date, more than 750 dealers across the country have signed up for the proven, built-in functionality of unified workflows under a single experience. Dealers who use the Dealership Xperience observe:</p> <ul><li> Improved employee efficiency across departments</li> <li>Higher employee and customer satisfaction</li> <li>A shorter deal process for dealers and consumers</li> </ul><script src="https://fast.wistia.com/embed/medias/ey08qe1oe7.jsonp" async=""></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async=""></script><p> </p> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><span class="wistia_embed wistia_async_ey08qe1oe7 popover=true videoFoam=true" style="display:inline-block;height:100%;position:relative;width:100%"> </span></div> </div> <p> </p> <h2>Why You Need the Dealership Xperience</h2> <p>Digital transformation has long been present in other industries — from financial services to health care to manufacturing. Each industry has examined the experiences of their end-users, reviewed their own processes, and implemented the right technologies to better deliver what their customers need. It’s time for the retail automotive industry to follow suit.</p> <p>Rapidly changing consumer expectations for faster and easier car-buying and service experiences demand dealers adapt to survive and thrive. You must fundamentally change and simplify how your dealerships operate. And you can’t do that with the standard combination of a DMS and bolt-on solutions.</p> <p>See how this new platform that integrates workflows across all areas of the dealership delivers what you and your customers need:</p> <p><strong>1. Shorten Your Deal Process</strong></p> <p>Time and time again we hear that consumers want to spend less time finalizing deals in the dealership. Yet, time remains a big problem. In a recent survey, CDK asked 1,200 new car buyers about their purchase experiences. <a href="https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study">Forty-six percent of buyers said they spent over two hours at the dealership</a>. And as time ticks away, so does customer satisfaction.</p> <p>The more time a car purchase takes to complete, the lower a dealer’s NPS. When a deal took one to two hours, 55% of buyers would recommend the dealership with an NPS of +46. When time in the store stretched to four hours, only 43% would recommend the store and the NPS dropped steeply to +31.</p> <p><img alt="Shopper recommendation and net promoter score." data-entity-type="file" data-entity-uuid="8195bb54-99f1-4853-b893-c4b2e8844554" src="/sites/default/files/inline-images/FP2024%20Shopper%20Reco%20NPS.png" width="749" height="828" loading="lazy" /></p> <p>A unified platform helps cut the time it takes to finalize deals. It eliminates re-keying information into multiple systems and logging in and out of different interfaces.</p> <p>It also addresses what’s commonly a big roadblock in the process: the F&amp;I office. CDK found that <a href="https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study">61% of F&amp;I Managers use more than four systems to complete their jobs</a>. That’s more than any other part of variable operations.</p> <p>It makes sense to have digital retailing, e-signing and a desking solution all integrated within one platform so selling and buying cars is easier and faster. That translates to happier customers and a higher NPS.</p> <p><strong>2. Work More Efficiently</strong></p> <p>In an industry historically plagued by legacy systems and bolt-on solutions, too many dealerships use multiple technology vendors and platforms to sell cars. This sinks efficiency and productivity and draws out the car-buying process — sending the customer experience into a downward spiral.</p> <p>Technology can often become a roadblock instead of an advantage when it comes to the day-to-day operations of a dealership. CDK found that among Sales Managers, 28% say lack of full integrations between digital retail tools, the CRM and the DMS negatively affects performance. That number jumps to 37% for F&amp;I Managers.</p> <p>If you replace disparate systems with a unified platform, it'll allow employees to work more efficiently so they can keep deals moving while shortening time spent on the deal.</p> <p><strong>3. Enhance Accounting Workflows</strong></p> <p>Accounting for a car dealership isn’t easy. There are a lot of moving parts and it’s hard work — especially for smaller dealerships that have Accounting departments made up of only a few employees. Yet, it’s imperative that your dealership keep impeccable records. You can’t manage and grow your business without accurate and timely financial reporting.</p> <p>The Dealership Xperience includes enhanced accounting workflows to simplify complex tasks. These workflows include vendor management, payment register, accounts payable invoicing, on-demand payments, and purchase orders. With one platform, your Accounting team can streamline processes, reduce manual errors, and enhance efficiency. This, in turn, allows them to focus on value-add activities, like financial analysis and strategic decision making, to strengthen your overall operations.</p> <p><strong>4. Cut Costs</strong></p> <p>If you add more technology in order to enhance existing solutions with bolt-on capabilities, it’ll send costs skyrocketing. One recent DealerTech Nerd report, focusing on the DMS market, found the average monthly expense of a DMS with 10 to 15 additional bolt-ons runs to nearly $30,000 a month.</p> <p>In addition, when employees are forced to swivel from task to task and log in and out of systems, you can add the cost of wasted time to every transaction.</p> <p>When you use the Dealership Xperience, you cut the cost of multiple vendors and wasted time as one platform from one service provider houses all the capabilities you need to run your business.</p> <p><strong>5. Reduce Employee Turnover</strong></p> <p>Evidence points to unproductive work environments as one cause of employee frustration. And frustrated employees typically don’t stick around for long. While being fed up with systems and processes that make it hard to do the job is just one factor in why employees quit, it certainly contributes to the massive turnover in the industry. A recent NADA Workforce Study found dealerships had to replace a third of their employees in 2022.</p> <p>You can improve processes by streamlining systems on one platform that’ll lead to happier employees and reduce talent attrition. This is crucial as the cost of employee turnover is incredibly high, and it impacts operational costs, revenue, productivity, company culture and the customer experience.</p> <h2>Dealership Xperience Features</h2> <p>Core to the platform is the <a href="https://www.cdkglobal.com/cdk-foundations-suite">Foundations Suite</a>. This suite extends your dealership’s ability to operate your entire business on one platform while increasing control over the customer’s digital retail journey from start to finish.</p> <p>It includes CDK’s most popular technology found in the DMS as well as highly sought features for service and modern retail.</p> <p>The Foundation Suite helps you:</p> <ul><li>Win in the back office with powerful accounting capabilities</li> <li>Increase consumer engagement with seamless online to in-store workflows</li> <li>Simplify desking to keep deals moving</li> <li>Capture digital signatures to speed up buying</li> <li>Manage forms and documents digitally</li> <li>Offer online service scheduling</li> </ul><h2>Tailored Solution Suites</h2> <p>When you want to arm your teams with even more transformational technology, you can add on three tailored solutions suites. These suites can expand your business potential, accelerate performance and further enhance the customer experience.</p> <p><strong>The Modern Retail Suite</strong></p> <p>Consumers today expect easier and more convenient transactions. They want to be able to shop from anywhere, jump back and forth from online to in store, and have all that activity follow them into the dealership so they never have to repeat steps.</p> <p>Evidence points to the fact that dealers still need to work on capturing and keeping the buyer’s journey updated before and after they enter the dealership. In a recent CDK study, <a href="https://www.cdkglobal.com/insights/fi-dealership">F&amp;I at the Dealership</a>, half of all buyers (52%) said they had to complete paperwork at the dealership that they’d already completed online.</p> <p>The <a href="https://www.cdkglobal.com/cdk-modern-retail-suite">Modern Retail Suite</a> connects the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience across the board — and more revenue for you.</p> <p>The Modern Retail Suite helps you:</p> <ul><li>Buy and sell more simply with intuitive workflows</li> <li>Empower buyers to transact however and wherever they wish</li> <li>Keep data flowing with an integrated back-end system</li> <li>Grow relationships with fully integrated, easy-to-use CRM tools</li> <li>Speed up trades with a remote trade-in appraisal process</li> </ul><p><strong>The Fixed Operations Suite</strong></p> <p>Fixed ops is your best bet for a steady revenue stream no matter what the market is doing. That’s why it’s so important to laser-in on creating great customer experiences. A smooth repair process leads to higher customer satisfaction, repeat business and more referrals to friends and family.</p> <p>Family and friends factor in to where people shop and buy. Among Generation Z, for example, one <a href="https://www.retaildive.com/news/generation-z-social-media-influence-shopping-behavior-purchases-tiktok-instagram/652576/#:~:text=Eighty%2Dfive%20percent%20of%20men,%25)%20and%20Reddit%20(7%25).">International Council of Shopping Centers</a> report found that 56% cite family and friends as the most significant influence over their buying decisions.</p> <p>The <a href="https://www.cdkglobal.com/cdk-fixed-operations-suite">Fixed Operations Suite</a> helps you connect more closely with your customers and boost revenue with integrated workflows, enhanced communication features, and transparent pricing solutions.</p> <p>The Fixed Operations Suite helps you:</p> <ul><li>Sell more service with service recommendation videos</li> <li>Send instant real-time updates</li> <li>Maintain pricing consistency from check-in to check-out</li> <li>Anticipate potential vehicle service opportunities with artificial-intelligence-driven Predictive Service</li> </ul><p><strong>AI and the Intelligence Suite</strong></p> <p>For years, CDK customers have leveraged AI-powered features to better engage with customers and enhance business operations. For example, predictive modeling gives visibility into a customer’s propensity to buy, and machine learning helps Service departments anticipate potential repair needs based on a customer’s vehicle and driving patterns.</p> <p>Now, we’re introducing even more powerful tools in the <a href="https://www.cdkglobal.com/cdk-intelligence-suite">Intelligence Suite</a>. Infused with advanced analytics, AI and machine learning, these tools will help you access personalized and configurable enterprise reporting to turn data into profitable business decisions.</p> <p>We know there’s a lot of hype around AI and new entrants are debuting solutions every day. Only CDK has decades of experience and intellectual property to apply across every part of your dealership so you can instantly benefit from our collective experience to drive your business forward.</p> <p>The Intelligence Suite helps you:</p> <ul><li>Prepare for the future with predictive forecasts and competitive benchmarks</li> <li>Deliver better customer experiences with a virtual phone and text assistant that works 24/7</li> <li>Set goals for hundreds of key performance indicators and automatically track progress</li> <li>Pull targeted reports to make profitable decisions across departments</li> </ul><h2>Final Thoughts: Transform Your Business With the Dealership Xperience</h2> <p>Technology has transformed the automotive retail industry and now it’s time to take another big step forward. The Dealership Xperience eliminates all those bolt-ons that slow down processes so you can increase operational efficiency and customer satisfaction.</p> <p>This new category of software bridges the deep functionality needed to bring the customer and dealership employee experiences together to change and simplify how your dealership operates. No more frustrated buyers. No more swiveling from solution to solution. Put simply, it’s transformational functionality to help your business reach its pinnacle of success.</p> </div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> Fri, 19 Apr 2024 21:13:58 +0000 gaillardc 996 at https://investors.cdkglobal.com Dealership Sales Staffing Dips but Sales Don’t Have To https://investors.cdkglobal.com/insights/dealership-sales-staffing-dips-sales-dont-have <span>Dealership Sales Staffing Dips but Sales Don’t Have To </span> <span><span lang="" about="/user/26" typeof="schema:Person" property="schema:name" datatype="">gaillardc</span></span> <span>Tue, 03/26/2024 - 08:05</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-03/SalesStaffDipBlog.jpg" width="624" height="320" alt="Dealership Sales Staffing Dips but Sales Don’t Have To. " typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the market comes back down to earth, so have dealership sales and revenue. That’s making dealerships rethink Sales staffing levels.</p> <p>In the <a href="https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study">CDK Friction Points 2024 Study</a>, Sales Representative headcount is much closer to pre-pandemic levels, with dealerships shedding an average of two Sales employees from the previous year. That’s a full headcount less than before the pandemic.</p> <p><img alt="Dealership headcount returns to normal." data-entity-type="file" data-entity-uuid="d59912e0-3fda-4700-8a68-4153b1ed59ae" src="/sites/default/files/inline-images/24-7624_Blog_graphic_on_dealership_headcount.png" width="4000" height="4167" loading="lazy" /></p> <p>In a more competitive buyer’s market, you may expect to see dealerships staffing up, not down. After all, more Sales staff should, in theory, be able to work more deals and close more sales.</p> <p>Yet, evidence points to dealerships managing headcount more aggressively in part due to the economy, but also because process improvements and new technologies help with efficiency and productivity so fewer staff can do more in less time. CDK found that last year, three out of 10, 30%, of dealerships planned to reduce staffing due to efficiency gains. That number dropped to 15% in this year’s study.</p> <p>It’s also worth noting that reductions may be driven by employee turnover. Drastically low turnover rates were a hallmark of the past couple of years as Sales staff pay soared due to high demand resulting in pricing power and a seller’s market for dealerships. Now that the market has shifted, pay has come back down to earth and Sales professionals are tasked with actually selling again, it’s likely some will opt to look for a job elsewhere.</p> <h2>Dealership Technology Enables Efficient Sales Staff</h2> <p>Slimmed-down Sales staff armed with the right technology and training can achieve robust sales, even in a more competitive market. CDK found that far more dealers are jump-starting efforts by bringing their digital retailing tools directly into the showroom and not just relegating them to their website only.</p> <p>More than a third, 36%, now say they’re using these tools for deal presentations, up from 30% last year. This strategy enables Sales to incorporate shopper preferences once they’re in the showroom, which is key to moving customers more quickly to a sale. Customers reward dealers with higher satisfaction and NPS scores the faster a deal is completed. And more satisfied customers become repeat customers who are also more likely to refer a dealership to family and friends.</p> <p>The shift in perception of digital retail tools as lead generators to deal generators also enables Sales to better engage with customers online and work multiple deals at once to dramatically improve efficiency. Data from CDK’s Digital Retailing tool indicates this approach makes Sales 70% more efficient and able to sell 17 cars per person per month on average — compared to the industry average of 10.</p> <h2>Sales Training Refresh</h2> <p>There are also big benefits to focusing on Sales training. Especially in light of the fact that sales skills may have atrophied over the past couple of years when staff were essentially only taking orders from eager buyers. Another swath of employees may have never sold in a more difficult market.</p> <p>Now that inventory has rebounded, Sales can spend less time trying to find vehicles to sell and more time following up on leads. Renewed training on lead response times, equity mining and ways to optimize the customer experience, both online and onsite, are areas of focus that can pay big dividends.</p> <p>No matter how you look at it, every part of the car-buying process relies on people. Technology can certainly make slimmed-down Sales staff more efficient, but they need the right training and support to succeed in today’s buyer’s market.</p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> <div class="field field--name-field-product-topics field--type-entity-reference field--label-above"> <div class="field__label">Product/Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/196" hreflang="en">Front Office</a></div> </div> </div> Tue, 26 Mar 2024 13:05:11 +0000 gaillardc 941 at https://investors.cdkglobal.com Effective Automotive Email Marketing Requires a CRM https://investors.cdkglobal.com/insights/effective-automotive-email-marketing-requires-crm <span>Effective Automotive Email Marketing Requires a CRM</span> <span><span lang="" about="/user/26" typeof="schema:Person" property="schema:name" datatype="">gaillardc</span></span> <span>Mon, 03/25/2024 - 08:00</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-02/EmailforCRMblog.jpg" width="624" height="320" alt="Effective Automotive Email Marketing Requires a CRM" typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high ROI. When done correctly, <a href="https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/">the return can be as high as $36 for every dollar invested</a>. However, success depends on leveraging the right tech tools.</p> <p>In the retail automotive industry, the most crucial tool is one dealers know well and that’s the Customer Relationship Management (CRM) system. The CRM is the single most important solution a dealership has for effective customer engagement because it incorporates information unique to each individual. When it comes to email marketing that drives results, automotive CRM software is at the center of it all, housing all customer data and informing how, when and why to communicate with customers.</p> <h2>Target Emails to Boost Results</h2> <p>The first step to leveraging all that data in your CRM for effective email marketing is to create targeted lists. Use the information in your CRM to segment customers into marketing lists that pertain to unique characteristics, like where they are in the buying process, if they’re coming up on lease end, etc.</p> <p>Today’s customers want to feel valued and known on a personal level, so matching email messaging to customers’ needs lifts open rates and engagement. Segmented emails drive 30% more opens and 50% more click-thrus than unsegmented ones. The difference is those response rates are worth taking the time to personalize your lists and email messages.</p> <h2>Customize and Create in Minutes</h2> <p>A degree in graphic design used to be required to create and build professional, eye-catching emails. Not anymore. Utilize a template builder solution like the one in the CDK Modern Retail CRM to design and customize messages for specific audiences. It’ll allow for more personalized engagement, and you can do it all within a few minutes. Templates can also be saved within the CRM for easy redeployment and editing.</p> <h2>Maintain Vital Follow-Up</h2> <p>The Rule of 7 in email marketing refers to the concept that people need to see the same message at least seven times before they act. This highlights the importance of email follow-up to achieve the best results. A highly capable CRM can make a valuable impact by automating follow-up processes to maintain the consistent customer contact required to motivate customers to act.</p> <h2>Track Marketing Metrics</h2> <p>To gauge the success of email marketing efforts, track the metrics that matter for your dealership. What matters will depend on your goals, but common metrics to track include click-thru rate, conversion rate, bounce rate and ROI. The CRM should provide dashboards and reports for at-a-glance insight into what campaigns are working so you can do more of what’s making you money and less of what isn’t.</p> <h2>Keep the CRM Clean</h2> <p>It’s worth noting that any CRM is only as good as the data it houses. Inaccurate or outdated information can lead to marketing inefficiencies, revenue loss and irrelevant or repetitive emails that reflect poorly on the dealership. Data accuracy is vital to create targeted campaign audiences and personalized follow-up.</p> <p>Train and manage your staff to always update customer records and include notes, such as where the customer is in the buying journey, that can lead to future sales. Also, lean on the CRM provider to help identify and eliminate duplicate, invalid and incomplete data.</p> <p>Email is an unsung hero in marketing, but it won’t work for automotive dealerships without a highly capable CRM. The right CRM will help you organize customer data and build end-to-end email campaigns to drive long-lasting connections and generate more profit.</p> <p><a href="https://www.cdkglobal.com/elead-crm">Learn more about CDK CRM</a></p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> <div class="field field--name-field-product-topics field--type-entity-reference field--label-above"> <div class="field__label">Product/Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/196" hreflang="en">Front Office</a></div> </div> </div> Mon, 25 Mar 2024 13:00:00 +0000 gaillardc 906 at https://investors.cdkglobal.com EV Owners Speak Out in New Study https://investors.cdkglobal.com/insights/ev-owners-speak-out-new-study <span>EV Owners Speak Out in New Study</span> <span><span lang="" about="/user/11" typeof="schema:Person" property="schema:name" datatype="">thomasd</span></span> <span>Wed, 03/20/2024 - 08:15</span> <div class="primary-image field field--name-field-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-03/EVOwnershipBlog.jpg" width="624" height="320" alt="EV Owners Speak Out in New Study" typeof="foaf:Image" /> </div> <div class="text-content clearfix field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable road to an all-electric future. Commercial charging stations are popping up at banks, parking garages and along highways to meet the increasing number of EVs on the road but despite the progress questions remain.</p> <p>Some roadblocks, whether the range or the not-so-affordable price tags, have impacted recent consumer demand and seemingly endless headlines.</p> <p>So, who exactly is the owner already behind the EV wheel?</p> <p>CDK wants to understand who’s decided to trade in their gas station loyalty card for a home charger and why. In <a href="https://cms.cdkglobal.com/EV_Ownership">The EV Ownership Lifestyle</a> white paper, we uncover data related to everything from home charging, service and the all-important road trip, among other topics.</p> <p>Does generation, education level and income impact EV purchasing decisions and trends? How important is word of mouth? Are dealer sales teams helping or hindering the EV transition?</p> <p>Read on to find out what survey respondents told us. We made sure to talk to owners of the most popular EVs on the road, Tesla, and those who have chosen another EV brand to see if there are differences even among EV owners.</p> <p><strong><a href="https://cms.cdkglobal.com/EV_Ownership">Download the EV Ownership Lifestyle white paper</a></strong></p> <p><strong>Read More EV Research</strong><br /><a href="https://www.cdkglobal.com/insights/ev-service-today-and-tomorrow">EV Service: Today and Tomorrow</a><br /><a href="https://www.cdkglobal.com/insights/ev-confusion-carries">EV Confusion Carries On</a></p></div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field__item"><a href="/taxonomy/term/5" hreflang="en">CDK Global</a></div> <div class="field field--name-field-type field--type-entity-reference field--label-above"> <div class="field__label">Type</div> <div class="field__item"><a href="/taxonomy/term/36" hreflang="en">White Paper</a></div> </div> Wed, 20 Mar 2024 13:15:31 +0000 thomasd 931 at https://investors.cdkglobal.com