Amber Good

Amber is responsible for the implementation and go-to-market strategies for current and new CRM offerings for CDK Global. With over 17 years of experience in the automotive industry, she’s excited to highlight dealership needs and support them with innovative solutions.  

Amber Good
Lead Product Marketer, CRM

In the competitive world of automotive sales, dealerships are constantly looking for ways to increase their profits and maintain customer loyalty. One way to do that is through your existing sales data and service drive. Equity mining tools are incredibly popular and for good reason. They identify customers who are in a suitable position to upgrade their vehicle, which creates a potential sales opportunity.

Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of the key findings of CDK’s Friction Points Study, and this year, 84% of dealers say they’ll increase their focus on customer experience as they believe it’s essential to stay competitive and grow their business.

The automotive industry is known for its love of acronyms and buzzwords. Most of the time we see dealers change from one focus to another without taking the time to vet or track the effectiveness of each move.

Word of mouth can be very powerful and even influence dealers to change their processes with the hope of gaining revenue and success at a faster rate. It can get overwhelming trying to decide what’s worth the investment and what’s simply a fad that’ll be gone by the next year.

Dealership sales associates manage thousands of customer leads and close hundreds of vehicle sales every year. To do their job, they lean on a number of applications and digital tools.

According to CDK Global research, the average dealer uses 10+ systems to shepherd a lead through the process to a closed sale (that’s a lot of systems, to say the least).