Steven Walker

Steven Walker is a senior product marketing manager with CDK Global. With a background in automotive CRM and Digital Retail consulting, he has a deep understanding of the unique challenges and opportunities car dealerships are facing today. Steven aims to help dealerships with implementing strategies that optimize their operations, streamline their sales processes, and ultimately drive revenue growth in order to successfully navigate the rapidly evolving digital landscape.

Sr Product Marketing Mgr

LinkedIn Profile

https://www.linkedin.com/in/stevenreidwalker/

Bring Modern Convenience to the Showroom Floor

In our technology-driven world, we’ve taken modern convenience to a whole-new level. Consumers expect to order what they need online and have it delivered at warp speed. The expectation of convenience carries over to car shopping. Consumers expect to do more steps online and spend minimal time in the dealership. While it used to be that modern retail capabilities online and in store were a competitive advantage, now they’re a must to earn business and maintain your dealership’s profitability.

The Evolution of Automotive E-Commerce and Digital Retail

The automotive industry has undergone a significant transformation in recent years with the widespread adoption of digital retail. This technology has modernized automotive retail, enabling consumers to browse, compare, purchase, or finalize their vehicle purchase in the dealership and online.

With 2X the Consumer Engagement, CDK Roadster Keeps the Excitement Going

The key to success in today’s world of automotive retail is rooted in the ability to provide consumers with an efficient and personalized buying experience.

Consumer Relationships Feel the Excitement of CDK Roadster

Over the past decade, retailers from every industry have undergone an end-to-end digital transformation, providing simplicity, convenience and frictionless shopping experiences.

Steven Walker