CDK Global

In today’s market, opportunity remains strong in the F&I department, especially for products that protect customers’ vehicle investments. Vehicle prices are dropping slightly but still remain historically high while higher interest rates also add to the bottom line for buyers. Customers who’ve spent more than anticipated on a new vehicle need to be introduced early and often to how finance and insurance products can protect a car purchase that they may intend to keep longer as well.

In our recent Service Shopper 2.0 study, we surveyed over 2,000 active shoppers who frequent dealers, independents, and mobile mechanic services to uncover current market trends.
In our latest Friction Points study, we uncover where the industry has improved and what still creates friction for customers.
This infographic illustrates the benefits of optimizing internet-based application traffic with an SD-WAN solution like CDK Cloud Connect.