CDK Global

Hack is a four-letter word for a good reason and why dealerships are on high alert now, more than ever, to protect their digital operations from cybercriminals. Don’t think it’ll happen to you? Stats on dealership cyberattacks over the last year might change your mind.

For this 2023 State of the Cybersecurity e-book, we compiled data from dealership personnel and market research based on a recent survey conducted by CDK Global.

As inventory worries start to resurface alongside labor difficulties, car buyers still found it relatively easy to buy a new car in September. In our monthly survey, 83% of new car buyers said the overall process of buying their vehicle was easy. That’s up from 82% last month and close to the average we’ve seen since our tracking started in July 2022.

Today, the ideal desking process is built around the modern retail experience that includes the work a customer does online, increases price transparency, and still delivers the highest possible gross for every deal.

As automakers continue to churn out electric vehicles (EVs) to compete with Tesla, the share of EVs keeps building. Yet, shoppers remain confused about nearly every aspect of this vehicle class. In the EV Confusion Carries On white paper, CDK Global looked at what makes EV shoppers unique in today’s automotive market and attempted to understand what’s contributing to this EV ambiguity.

Are your sales managers and employees fumbling with buyers who prefer to do some of the purchase steps online? Or in the store, where online customers prefer to finalize deals? You may need to take a closer look at your team’s modern retail process if you want to win in a competitive market.

We’ve compiled the top online-to-in-store mistakes and how to avoid them before they cost you sales.

The past few years have been a wild ride for car dealers with no signs of slowing down soon. Some analysts predict new vehicle prices will plummet thanks to bullish automaker production schedules and the return of incentives colliding with rising interest rates.

While market conditions may be out of your hands, control over your operation isn’t. Your best bet to come out on top, whether the economy is lagging or booming, is to cut costs.