CDK Global

Today, the ideal desking process is built around the modern retail experience that includes the work a customer does online, increases price transparency, and still delivers the highest possible gross for every deal.

As automakers continue to churn out electric vehicles (EVs) to compete with Tesla, the share of EVs keeps building. Yet, shoppers remain confused about nearly every aspect of this vehicle class. In the EV Confusion Carries On white paper, CDK Global looked at what makes EV shoppers unique in today’s automotive market and attempted to understand what’s contributing to this EV ambiguity.

Are your sales managers and employees fumbling with buyers who prefer to do some of the purchase steps online? Or in the store, where online customers prefer to finalize deals? You may need to take a closer look at your team’s modern retail process if you want to win in a competitive market.

We’ve compiled the top online-to-in-store mistakes and how to avoid them before they cost you sales.

The past few years have been a wild ride for car dealers with no signs of slowing down soon. Some analysts predict new vehicle prices will plummet thanks to bullish automaker production schedules and the return of incentives colliding with rising interest rates.

While market conditions may be out of your hands, control over your operation isn’t. Your best bet to come out on top, whether the economy is lagging or booming, is to cut costs.

What’s an NPS?

A good Net Promoter Score (NPS) means your customers are happy and your dealership has a good reputation. And a good reputation is linked to higher trust in your dealership, increased profits, and greater customer retention.

Equity mining is the most well-known tactic for finding new opportunities from both sales and service customers. However, there’s more than one way to mine your dealership’s CRM.

You may be wondering: Why do I need to mine my database for prospects at all when business is booming? Because you should always keep your pipeline full and stay top of mind with customers. And equity mining is your best bet to source quality used vehicles without any auction fees.