Make more informed decisions by learning from our experience
The verdict is in: Consumers enjoy shopping for cars on their smartphones and computers. So how can dealers embrace it?
Traditional approaches won’t work in this information age. One change that might be difficult to let go of is pushing consumers to show up at the dealership early in the buying process. Pressuring every lead to come into the store doesn’t cut it anymore. A better approach is to adapt the car buying journey to meet new consumer needs. This can be achieved with a two-point strategy.