David Thomas

In February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine out of 10 (88%) respondents saying the purchase process was easy. Having moved the bar so high it’s no surprise that in March there was a dip to a still very high score of 86% for the Ease of Purchase scorecard.

Despite hurdles when it comes to affordability, more car buyers said it was easy to complete their purchase in February than at any time since CDK started tracking that question in July 2022. All told, 88% of buyers said it was easy to buy their car in February, up from 84% in January and 85% in February 2023.

Although 2024 is shaping up to be a buyer’s market, new and used vehicles continue to be painfully expensive for many. That’s why the trend of Americans keeping their cars longer than ever seems poised to continue. It’s typically more cost-effective to fix an older vehicle than spring for a purchase, which should be a driver to service providers. So, where and why are these drivers turning for service and maintenance?

Car buyers raced against the clock to secure deals before the end of the year while inventories and incentives were at some of their highest points of not only 2023 but since supply chains put a halt on regular production. These factors led to respondents of the CDK Global Ease of Purchase survey to overwhelmingly rate their car buying experience as easy.

Last month, higher inventories led to more people finding the car they wanted in stock and, at the same time, more car buyers in our Ease of Purchase survey said it was, in fact, easy to buy a car. In November, we saw a quick reversal.

Consumer credit continues to tighten. The workforce unrest for the Detroit automakers is just now settling. And for many, the model year is turning over. Yet, none of these factors dented how smoothly car sales transacted in October. The CDK Global monthly Ease of Purchase score ticked to near its highest level, 85%, up from 83% in September as more buyers found the car they wanted in stock.

Electric vehicles (EVs) are here and more are coming to get the world to a zero-emission future. But the slow rollout of new models in the U.S., still-nascent charging infrastructure and high cost of entry are all barriers to overcome. In the CDK Global EV Confusion Carries On Study, we found that a variety of shoppers are still confused about the benefits and trade-offs of EVs.

Factors holding shoppers back from EVs were questions about overall cost, range and charging times.

July saw some of the biggest drops ever in our monthly Ease of Purchase Survey. Buyers were frustrated across the board as only 79% said it was, in fact, easy to buy a new car. In August, some parts of the process saw improvement, and the primary score ticked back up to 82% but there were several areas of concern as the U.S. emerges from a summer season marked by sizzling temperatures and a cooling job market.

For the past year, CDK Global has been surveying car buyers each month to gauge how easy the car buying process is. And while the average overall Ease of Purchase score remained steady, averaging 83% for the year, there were a few warning signs for dealers that the first annual tally uncovered.

After the tumultuous past few years of tight supply and ongoing demand, a common assumption was that more inventory would be a boon when it finally arrived at dealers. But in our latest survey of car buyers, it was clear that having more options on the lot didn’t help, and in fact, our Ease of Purchase score saw its largest month-to-month drop to date.

Only 79% of buyers in July found the purchase process easy, the lowest score since our survey started in July 2022.