Make more informed decisions by learning from our experience
The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the market comes back down to earth, so have dealership sales and revenue. That’s making dealerships rethink Sales staffing levels.
In the CDK Friction Points 2024 Study, Sales Representative headcount is much closer to pre-pandemic levels, with dealerships shedding an average of two Sales employees from the previous year. That’s a full headcount less than before the pandemic.