Description
Make more informed decisions by learning from our experience
A Business Development Center, or a BDC, is a separate department of the dealership that focuses on bringing in Sales and Service business.
CDK Global
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Automotive Sales Managers are responsible for building, cultivating and managing their Sales team.
BDC Managers understand the importance of their role and cultivate habits that push their agents to succeed.
Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing. Small- to mid-size dealerships often lack the resources to access and analyze their data, let alone incorporate it into their marketing strategies. As a result, most dealers continue to send the same generic email blasts and postcards to large segments of their database.
It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.
Our researchers asked Service customers why they leave and how dealers can regain their business. The responses we received and analyzed were eye-opening.
What to Do When They Keep Hanging Up. Replacing cold transfers with warm ones. Taking written messages. Answering in three rings or less. These are just a few tips that can help you stop dropping the ball on dropped calls. Download our latest infographic to learn more.
CDK ServiceView powered by TruVideo allows you to show customers exactly what needs to be repaired by utilizing high-quality video, and an integrated two-way texting platform
Don’t Leave Your Customers Hanging. Consumer Reports says that a long wait on hold is the third most annoying experience for customers while calling a business. How can you make sure your customers stay happy when they’re on the phone? Our infographic can tell you how.
Service departments have been experimenting with videos for their customers. But how effective have they been? And are they worth the effort for your dealership?
