High in demand but seldom offered as a communication option for customers, text messaging can bring added opportunities to increase loyalty through every phase of the service customer journey.  It is an easy win if implemented and used the right way.
It’s all about that data. If you go to any marketing or digital conference nowadays, you’ll hear the word data over and over again. Not only because there’s so much of it available, but because the proper use of it allows businesses to make informed decisions that translate to profit. As more and more dealerships realize the importance of it and start implementing analytics solutions, it’s important to know how to do so to get the most out of your data.
