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Make more informed decisions by learning from our experience
Less inventory to sell also means that many salespeople are sitting idle right now. Why not put them to work sending targeted emails to customers and prospects?
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Sales can be spectacular, but Service is what keeps the lights on. And with pandemic-related chip shortages, supply chain issues and inventory challenges, Service business is booming.
When markets are tight, inventories are short and prices are high, active customers will buy a vehicle from any dealership that has one available.
The Federal Trade Commission (FTC) announced a change in the fall of 2021. The Safeguards Rule, which was created to protect customer financial data, would be expanded to include non-financial institutions that conduct financial transactions, including auto dealerships (that contain over 5,000 customer records). By now, almost all dealers are familiar with these requirements of the FTC Safeguards Rule.
As dealerships grow and connect more devices to their network, the risk of a cyberattack increases exponentially. Getting to know some cybersecurity basics and putting them into practice will help you protect your dealership.
Videos and texts are a perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder 90 percent of texts are read within three seconds.
Cybersecurity continues to be a growing concern for all dealerships. Sophisticated cybercriminals will not relent. Read our second annual State of Cybersecurity report to learn more about how dealers are addressing cyberthreats and keeping up with compliance regulations.
Every dealer wants to empower employees, engage customers and increase
ROI.
Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.
October is Cybersecurity Awareness Month, which focuses on increased awareness of cybersecurity threats and best practices to protect data. Data privacy is more critical than ever before with more of our personal and dealership data is digitized and shared online. The more you know about data privacy, the better you will be able to protect yourself from risks.
Data Privacy and Security: The Basics
