CDK Global

CDK Global

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Mystery Shopper: Seeing Things as Your Customers Do Makes All the Difference

No matter how much things have changed, the automotive industry is still a relationship business. Whether customers are connecting with you online, on the phone or in person, they still want to be treated with care and their time to be respected. Seeing your team and your processes from the customer’s perspective is the best way to figure out what’s working and what needs to be improved.

What Does Service Shopper 2.0 Reveal About Customers?

Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.

6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.

A Total Success in Customer Communication

Not far from the tarmac of Raleigh-Durham International Airport, Anderson Auto Group houses their sprawling business operations.

CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group

CDK Elead seamlessly integrates with Brewbaker Auto Group’s entire CRM, increasing sales and efficiency.

5 Ways to Maximize Your CRM Opportunities

CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.

CDK Elead CRM Increases Sales and Efficiency for Rusnak Mercedes-Benz of Arcadia

As Sales Manager at Rusnack Mercedes-Benz of Arcadia, CA, Huy Nguyen knows full well that having an integrated CRM system is crucial to creating a better buying experience for his customers.

FTC Safeguards Rule: A Guide for Car Dealerships

From ransomware to data breaches, dealerships are under attack at unprecedented levels and protecting your data has never been more important.

5 Car Sales Email Templates for Today’s Market

Less inventory to sell also means that many salespeople are sitting idle right now. Why not put them to work sending targeted emails to customers and prospects?

Stay in Front of the Service Staffing Shortage

Staffing shortages are one of the biggest obstacles that dealerships are currently facing.